Monetizing the Software Defined Car™ with Secure OTA Application and Content Updates

Date: Wednesday | 25 October 2017
Time: 8 AM PST / 11 AM EST / 5PM CET / 8:30 PM IST
Speaker: Mahbubul Alam, CTO & CMO – Movimento
Hosted By: HCL Technologies

The automotive industry is currently facing the dilemma of focusing on one of three things – keeping pace with digital innovations, developing fully automated driving features or making greener vehicles by means of electrification and fuel cells. This dilemma has grown as every device that we use today is evolving into a smart connected device, including vehicles that have transitioned from hardware-enabled to software-enabled in to being software-defined today. The Software Defined Car™ is about proactively managing vehicle software, security and data. The automotive industry has to develop new revenue streams from these new connected devices and data-driven business models where existing value chains will be disrupted and new value chains will be created. Automotive OEMs will need to think about new revenue streams when automotive sales will only be an increasingly smaller portion of the new business models. These emerging trends lead to the generation of the automotive Co-X platform. This iTunes-like marketplace that requires a secure over-the-air (OTA) content delivery platform will serve end users or customers as they will eventually have more influence on the usage of vehicles and the monetization of data.

Key Take-Aways:

  • How to decouple digital innovation and services creation from physical assets?
  • How to enable the automotive Co-X platform using secure OTA content delivery from the cloud to the car?
  • How to create a new after-market revenue opportunity for OEMs and ecosystem partners through new applications?

Duration: 60 minutes

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Speaker Bio:

Mahbubul Alam is an international entrepreneur, technology and business executive with broad management experience. A frequent author, speaker and multiple patent holder, he currently holds the position of CTO/CMO at Movimento, a Delphi company, reinventing the company’s technology and strategy. He has been honored with the ‘2016 Bay Area CIO of the Year’ award finalist by the Silicon Valley Business Journal and the San Francisco Business Times. Alam was brought to Movimento in early 2015 to reinvent technology and strategy, leading a transformative era in which the company will help shepherd the auto industry through the biggest changes since the days of Henry Ford. Prior to joining Movimento, Alam spent 14 productive years as a groundbreaking technologist and strategist at Cisco on two continents. He began in the mobile technology arena, later working in a variety of business development and market intelligence capacities in Cisco’s Netherlands operation. Having developed a solid name in the company for far-sighted winning strategies, he was brought to the Silicon Valley to lead Cisco’s Internet-of-Things (IoT) and Machine-to-Machine (M2M) platforms in 2012.

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