Executive Profiles


Ben Hoffman, CEO and President

Ben Hoffman stands at the forefront of one of the fastest moving technology trends in automotive: vehicle software management. A customer-focused business leader with deep technical expertise, Ben has championed connected car technology for over a decade, growing Movimento from an entrepreneurial start-up to a successful global automotive supplier.

Today Ben is responsible for setting the Movimento vision and strategic direction. He has a solid reputation for creating customer value by empowering people at all levels of the organization and is respected for his intrinsic understanding of the complex market dynamics of cutting-edge vehicle technology.

Ben holds an MBA from the University of Michigan and a Bachelor’s degree in Mechanical Engineering from the General Motors Institute (Kettering University), and has more than 20 years of varied experience at companies throughout the automotive value chain including Roush and Bosch.

Mahbubul Alam, CTO and CMO

Mahbubul Alam joined Movimento as CTO in 2015 and is responsible for aligning automotive and information technology with corporate strategy to enable Movimento to better lead the automotive industry’s transition to software-defined vehicles. A 17-year industry veteran, Mahbubul works with Movimento customers to maximize the potential of secure over-the-air (OTA) updates and enable new connected services for the vehicle.

Previously, Mahbubul led Cisco Systems strategy in IoT and M2M, where he pioneered and developed this business from the ground up through vision, strategy, platform, and execution. He also helped initiate the company’s smart connected vehicle roadmap. Before joining Cisco, Mahbubul held technical leader positions at Siemens and worked as a technical advisor to the Dutch government.

Mahbubul holds a Master of Science degree in electrical engineering from Delft University of Technology, the Netherlands.

Thomas Stroin, COO and CFO

Ensuring peak performance and optimizing costs are just two ways in which Tom Stroin contributes to Movimento’s rising success. A cross-functional and agile leader who consistently influences many aspects of the business, Tom is responsible for developing all operational and fiscal plans, and ensuring their smooth execution. He is known for his composure, determination, and pragmatism under pressure.

Prior to joining Movimento, Tom held several key executive roles at ABB Group, including North American CFO, where he was financially responsible for the organization’s $400M robotic automation business with five geographic locations, one thousand employees, and eight business units.

Tom holds a bachelor’s degree in Business and Economics from Rutgers University and is passionate about continuous improvement, global collaboration, and management-team development.

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