Executive Profiles

SENIOR MANAGEMENT

Ben Hoffman, CEO and President

Ben Hoffman stands at the forefront of one of the fastest moving technology trends in automotive: vehicle software management. A customer-focused business leader with deep technical expertise, Ben has championed connected car technology for over a decade, growing Movimento from an entrepreneurial start-up to a successful global automotive supplier.

Today Ben is responsible for setting the Movimento vision and strategic direction. He has a solid reputation for creating customer value by empowering people at all levels of the organization and is respected for his intrinsic understanding of the complex market dynamics of cutting-edge vehicle technology.

Ben holds an MBA from the University of Michigan and a Bachelor’s degree in Mechanical Engineering from the General Motors Institute (Kettering University), and has more than 20 years of varied experience at companies throughout the automotive value chain including Roush and Bosch.

Mahbubul Alam, CTO and CMO

Mahbubul Alam joined Movimento as CTO in 2015 and is responsible for aligning automotive and information technology with corporate strategy to enable Movimento to better lead the automotive industry’s transition to software-defined vehicles. A 17-year industry veteran, Mahbubul works with Movimento customers to maximize the potential of secure over-the-air (OTA) updates and enable new connected services for the vehicle.

Previously, Mahbubul led Cisco Systems strategy in IoT and M2M, where he pioneered and developed this business from the ground up through vision, strategy, platform, and execution. He also helped initiate the company’s smart connected vehicle roadmap. Before joining Cisco, Mahbubul held technical leader positions at Siemens and worked as a technical advisor to the Dutch government.

Mahbubul holds a Master of Science degree in electrical engineering from Delft University of Technology, the Netherlands.

Thomas Stroin, COO and CFO

Ensuring peak performance and optimizing costs are just two ways in which Tom Stroin contributes to Movimento’s rising success. A cross-functional and agile leader who consistently influences many aspects of the business, Tom is responsible for developing all operational and fiscal plans, and ensuring their smooth execution. He is known for his composure, determination, and pragmatism under pressure.

Prior to joining Movimento, Tom held several key executive roles at ABB Group, including North American CFO, where he was financially responsible for the organization’s $400M robotic automation business with five geographic locations, one thousand employees, and eight business units.

Tom holds a bachelor’s degree in Business and Economics from Rutgers University and is passionate about continuous improvement, global collaboration, and management-team development.

Rob Crawford, VP of Sales

Rob Crawford is a senior sales executive and collaborative team builder whose entrepreneurial instincts and multi-million dollar record have helped numerous companies realize profitability and growth. In every company, including Tweddle, Airbiquity, Navigon, Navteq, and TI Automotive, Rob has achieved outstanding individual and team results. At Movimento he is responsible for driving global sales growth across all business streams and fostering a world-class sales organization.

Rob is known for his passion for business, his respect for others, and his commitment to meeting customer needs. His tenacity, loyalty, and creativity consistently win business against well-established, global competitors. He gains tremendous personal satisfaction from helping customers find innovative solutions to complex technical challenges, and enjoys mentoring others to do same.

Rob holds a Bachelor of Science degree in engineering from Michigan State University.

Board of Directors

Peter Wassberg

Peter Wassberg joined Movimento Group as Chairman of the Board in 2009.

Peter has been a Senior Vice President at Volvo Truck Corporation and a Senior Advisor at Arthur D Little. He has more than 18 years of experience in the vehicle industry mainly at Scania CV and Volvo.

At Scania, he was R&D Manager and Executive Product Strategy Director for global coordination. As an entrepreneur, he also built a technology-based consulting business from zero to eighty-five people in a three-year period.

At present, Peter is active in investing and building a number of small and medium enterprises. He holds CEO and/or board chairman positions in these companies.

Peter holds a M.Sc. degree from The Royal Institute of Technology in Stockholm (Sweden) and a diploma in Marketing & Business Economics from Stockholm University (Sweden).

Per Anell

Per has almost 20 years of professional experience from senior positions in several growth companies. Prior to joining Industrifonden Per worked as an investment manager at Innovationsbron and later Almi Invest focusing mainly on seed investments in high-tech startups.

Robert Oswald

Mr. Oswald retired from Bendix Commercial Vehicle Systems in January 2010. He was appointed Chairman in October 2003, and had served as Chairman and CEO since March 2002. Bendix, with headquarters in Elyria, Ohio, is a member of the Munich, Germany-based Knorr-Bremse Group, the leading worldwide supplier of pneumatic braking and related safety systems for commercial vehicle and railroad applications.

Prior to the Bendix assignments, Oswald was Chairman, President and Chief Executive Officer of Robert Bosch Corporation, the North American subsidiary of the Stuttgart, Germany-based Robert Bosch GmbH. Oswald was also a member of the Bosch Board of Management. Mr. Oswald joined the Bosch organization in 1989, and held the Board and North American management positions from July 1996 until December 2000.

From 1983 to 1989, Oswald was vice president and general manager – electronics with Cummins, Inc. in Columbus, Indiana. From 1966 to 1983, he held a series of manufacturing and development positions with Ford Motor Company. He is a 1964 graduate of Kettering University in Flint, Michigan, with a bachelor’s degree in electrical engineering, and earned an MBA from Michigan State University in 1972.

Oswald is a member of the Society of Engineers and was a past General Chairman of the SAE International Congress & Exposition. He was a charter board member of the Original Equipment Suppliers Association (OESA), and served for 20 years on the board of trustees at Kettering University. Oswald is currently a member of the Board of Directors for Paice, LLC (Baltimore, MD), Perceptron, Corporation (Plymouth, MI), Movimento Group AB (Plymouth, MI), and Hoffman Materials, LLC (Carlisle, PA). A native of Rochester, New York, Oswald resides in Bonita Springs, Florida with his wife, Marcy.

Jeff Seul

Jeff Seul is co-chair of Holland & Knight’s Venture Capital and Emerging Companies Team. His practice is focused on corporate matters, mergers and acquisitions, joint ventures, licensing arrangements and other strategic transactions. Jeff represents clients in the IT, cleantech and healthcare sectors. His clients include investors and companies of all sizes, from start-ups to large enterprises.

Prior to joining Holland & Knight, Mr. Seul was general counsel of Groove Networks, a software company founded by Ray Ozzie, who created Lotus Notes and succeeded Bill Gates as Microsoft’s chief software architect following Microsoft’s acquisition of Groove Networks.

Mr. Seul taught at Harvard Law School for several years before joining Groove Networks. He practiced with law firms in San Francisco and Boulder from 1988-1995, representing emerging growth companies or their investors, as well as large enterprises, in both regions.

Mr. Seul graduated as class valedictorian from Regis College in Denver, was managing editor of the law review at the University of Colorado School of Law, and was a Landon H. Gammon Fellow and a Climenko−Thayer Fellow at Harvard Law School.

Mr. Seul serves, and has served, as a director of several emerging growth companies, including C3 Technologies, Energy Materials Corporation, and Movimento Group. He is a member of the MIT Venture Mentoring Service, a group of experienced entrepreneurs and senior executives who coach the founders of MIT affiliated start-ups.

Mr. Seul serves as chairman of the Peace Appeal Foundation, an international NGO that helps catalyze and support conflict resolution processes that contribute to the prevention or cessation of violent political and ethnic conflict.

Göran Strandberg

Göran Strandberg joined Verdane Capital Advisors’ Stockholm office after the 2005 portfolio acquisition from Skandia Liv.

He has been a senior advisor at Prosper Capital/Skandia Liv, as well as Partner and Executive Director of Novestra AB (Sweden). Göran has some 20 years of experience in the IT industry, working at Nokia and Cisco, among others. At Cisco he was a member of the European executive management team and managing director of Cisco Systems Nordic.

At Verdane, Göran has been active in helping identify new portfolio acquisition opportunities and in building companies such as Tradedoubler, Coding Technologies, Wireless Maingate and C3 Technologies.
Göran holds a diploma in Business and Economics from RMI Business School, Stockholm Sweden.

Join Our Team


A global technology company with roots that are deep in the automotive world, Movimento offers a chance for driven and dedicated people to change the world. With offices in Michigan, Silicon Valley, Germany, Mexico, Sweden and China, Movimento is a global company with global opportunities. Make a career creating the technology that will change the roads.

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